Chapter 2. The New Role of Technology and Services in Next-Generation Businesses

Nancy M. Forbes

Turbulence is perhaps the best overall one-word description of the environment in the world right now. History is unfolding daily as we experience geopolitical instability, a volatile state of the global economy, nuclear proliferation, dangerous new diseases, and declining trust in corporations and governments. The explanation for such turbulence and confusion is primarily two-fold: (1) We have transitioned from an industrial, nation-based, resource-oriented economy to a networked, knowledge-intensive economy; and (2) The global market has become a reality, and the result is a realization of the complexity and complications of our world. Consumer ...

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