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Irresistible Apps: Motivational Design Patterns for Apps, Games, and Web-based Communities by Chris Lewis

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Chapter     1

Introduction to Motivational Design

This introductory chapter presents a broad overview of what this book is all about. Different readers will want different things out of this book, and it’s this chapter’s job to get you up to speed quickly, so you can begin to pick and choose how you navigate through the other chapters.

In this chapter, you’ll learn

  • What motivational design is, and where you can go looking for examples in your own life
  • What motivational design patterns are
  • How to read this book, teaching you how to get the information you need quickly

Motivational Design

We live in an era that is quite unlike any other we have seen before. The products that we build today as software designers can have scale, reach, and velocity ...

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