iPhoto ’11: The Macintosh iLife Guide to using iPhoto with OS X Lion and iCloud

Creating Greeting Cards and Postcards

Let us hereby resolve to never buy a greeting card from a store rack again. OK, maybe that’s a bit strong. But with the greeting card and postcard features in iPhoto, you can definitely curtail your contributions to Hallmark’s balance sheet.

An iPhoto greeting card measures 5 by 7 inches and is of the “tent” variety—folded on its top or at the left, per your option. Landscape photos work best for top-folds, and portrait photos are best for left-folds. Letterpress cards cost $2.99 each and regular folded cards $1.49 each. The letterpress cards have beautiful embossed borders and other elements. (Alas, custom text you add is not embossed.)

As for postcards (called “Flat” when you create your project), they ...