iPhone® and iPad™ Apps Marketing: Secrets to Selling Your iPhone and iPad Apps

Index

A

AAMCO, 280

accountability system, setting up, 273

ad exchanges, 199, 267

add-ons, cross-selling, 217

Admob, 102-103, 199-200, 267

advertising, 98, 101-102, 262

with Admob, 102-103

click-based advertising on Facebook, 114

free apps with, 198-201, 263, 267

with Mobclix, 103

online advertising, 105

paid search, 103-104

with Quattro Wireless, 103

in traditional media, 98-101

newspapers, 98-100

radio and TV, 100-101

Adwhirl, 201

after app launch marketing activities, 256

allocating marketing funds, 235-236

analytics, 223-224, 262

event tracking, 225-226

interface usage tracking, 226

location tracking, 224

mobile analytics, 266

privacy issues, 229-230

product usage tracking, 225

sales tracking, 224

vendors

Flurry/Pinch Media, 226-228

Mobclix, ...