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iPhone® and iPad® Apps Marketing: Secrets to Selling Your iPhone and iPad Apps, Second Edition by Jeffrey Hughes

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23. iPhone/iPad Apps for Corporate Marketing

Developers of other products outside the iPhone/iPad world are looking at mobile platforms as a way to reach millions of tech savvy users with their product messages. There are several ways that companies are using mobile technology. One is advertising through mobile marketing. This is usually done through SMS text messages. A company can create a text message ad and utilize a mobile marketing platform that charges a fraction of a penny for each text message sent. A company can reach literally millions of potential customers relatively cheaply. It has proven to be an effective method to advertise many products.

Another way that companies are using mobile technology is creating apps for smartphones ...

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