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iPhone® and iPad® Apps Marketing: Secrets to Selling Your iPhone and iPad Apps, Second Edition by Jeffrey Hughes

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19. Components of an App Marketing Plan

A marketing plan is your personal roadmap of how you intend to make your app produce a profit after it’s released on the App Store. An iPhone/iPad app marketing plan has some basic components that you should attempt to include in your plan. Not all of these components, however, will apply to your plan based on the type of iPhone/iPad app you are developing. A game app, for example, may have fewer components to its plan than a personal finance app.

Your marketing plan can be simple or extensive depending on your audience (for example, venture funding, angel investors, and so on), If the audience is only you (solo developer), then the plan can be quite simple, a couple of pages perhaps. If you are a small ...

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