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Investment Fables: Exposing the Myths of "Can't Miss" Investment Strategies by Aswath Damodaran

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Chapter 15. Ten Lessons for Investors

While the investment stories examined in this book reflect very different investment philosophies and are designed for a wide range of investors, some lessons can be drawn by looking across the stories. In this chapter, you will see a number of propositions about investing that apply across investment strategies. Hopefully, these broad propositions about investing will stand you in good stead when you are subjected to the next big investment story by an overeager salesperson.

Lesson 1: The more things change, the more they stay the same

Each of the investment stories listed in this book has been around for as long as there have been financial markets. Notwithstanding this reality, investment advisors rediscover ...

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