3. Price Analysis

“In the financial markets, a collective human bias renders a decision. This decision takes the form of price on an electronic quote machine, or at the post of a global exchange. Price influences other participants and then they make decisions according to the prevailing market trends. Price, therefore, plays a profound role in shaping the future outcome for many events (in the global stock markets).”

—J.C. Coppola, III

One of the most popular game shows ever to appear on daytime television was “The Price is Right.” Host Bob Barker asked contestants to guess the price of various items of merchandise. There were, of course, many opinions among the contestants of what the price ought to be. But the winner was the person who guessed ...

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