O'Reilly logo

Investing With Purpose by Mark Aardsma

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

5 >   Measure and Choose With ROI

For a few months after moving into that old Main Street building, my single employee and I spent our workdays at our folding table desks by the front door. We continued to create and sell software plugins to the user base I had stumbled upon. Sales were strong, margins were high, and overhead was low. That combination meant profits were high, too.

Though my lifestyle was below middle class, I wasn’t about to consume these newfound profits. My wife and I continued to drive 10-year-old cars, and put elbow grease into projects like replacing plaster with drywall in our 100-year-old house. I was quite happy with my lifestyle and didn’t feel any urge to change it. I was really happy building my business and enjoying ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required