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Investing in Change: The Reform of Europe?s Financial Markets by Andrew Gowers

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6Megatrends shaping the corporate banking landscape — a European outlookHANS-PAUL BÜRKNER

In the wake of considerable market turmoil in recent years, corporate banking executives in Europe are being compelled to fundamentally strengthen their businesses to prepare for a range of possible scenarios. These include stuttering but positive growth, a Japan-style ‘lost decade’, even a renewed fullblown crisis. As economic doubts linger, underscored by more imminent concerns over sovereign debt, the only certainty seems to be a volatile and intense competitive climate.

Yet beyond the pressures of day-to-day operations, corporate banks in Europe must also react to broader, underlying trends that will affect how their clients — and in turn how they themselves ...

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