Chapter 13
Assessing Your Appetite for Small Business
In This Chapter
Knowing what it takes to be a successful entrepreneur
Exploring alternatives to starting your own company
Looking at small-business investment options
Mapping out your small-business plans
Many people dream about running their own companies — and for good reason. If you start your own business, you can pursue something that you’re passionate about, and you have more control over how you do things. Plus, successful business owners can reap major economic bounties.
But tales of entrepreneurs becoming multimillionaires focus attention on the financial rewards without revealing the business and personal challenges and costs associated with being in charge. Consider what your company has to do well to survive and succeed in the competitive business world:
- Develop products and services that customers will purchase
- Price your offerings properly and promote them
- Deal with the competition
- Manage the accounting
- Interpret ...
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