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Investing For Dummies®, 5th Edition

Book Description

Become a savvy investor with this updated Wall Street Journal bestseller

Want to take charge of your financial future? This national bestselling guide has been thoroughly updated to provide you with the latest insights into smart investing, from weighing your investment options (such as stocks, real estate, and small business) to understanding risks and returns, managing your portfolio, and much more.

  • Get time-tested investment advice -- expert author Eric Tyson shares his extensive knowledge and reveals how to invest in challenging markets

  • Discover all the fundamentals of investing -- explore your investment choices, weigh risks and returns, choose the right investment mix, and protect your assets

  • Navigate Wall Street -- understand the financial markets and the Federal Reserve, avoid problematic buying practices, and evaluate investment research

  • Build wealth with stocks, bonds, and mutual funds -- use indexes, understand prices, minimize costs, and diversify your investments

  • Get rich with real estate -- find the right property, evaluate the market, finance your investments, work with agents, and close the deal

  • Start, buy, or invest in a business -- write a business plan, finance your business, and improve profitability

Manage college and retirement savings accounts -- establish your goals, evaluate your investment options, and tame your taxes

Table of Contents

  1. Copyright
  2. About the Author
  3. Author's Acknowledgments
  4. Publisher's Acknowledgments
  5. Introduction
    1. How Savvy Investors Build Wealth
    2. Conventions Used in This Book
    3. Foolish Assumptions
    4. How This Book Is Organized
      1. Part I: Investing Fundamentals
      2. Part II: Stocks, Bonds, and Wall Street
      3. Part III: Getting Rich with Real Estate
      4. Part IV: Savoring Small Business
      5. Part V: Investing Resources
      6. Part VI: The Part of Tens
    5. Icons Used in This Book
    6. Where to Go from Here
  6. I. Investing Fundamentals
    1. 1. Exploring Your Investment Choices
      1. 1.1. Getting Started with Investing
      2. 1.2. Building Wealth with Ownership Investments
        1. 1.2.1. The stock market
        2. 1.2.2. Real estate
        3. 1.2.3. Small business
      3. 1.3. Generating Income from Lending Investments
      4. 1.4. Considering Cash Equivalents
      5. 1.5. Steering Clear of Futures and Options
      6. 1.6. Passing Up Precious Metals
      7. 1.7. Counting Out Collectibles
    2. 2. Weighing Risks and Returns
      1. 2.1. Evaluating Risks
        1. 2.1.1. Market-value risk
          1. 2.1.1.1. Diversify for a gentler ride
          2. 2.1.1.2. Consider your time horizon
          3. 2.1.1.3. Pare down holdings in bloated markets
        2. 2.1.2. Individual-investment risk
        3. 2.1.3. Purchasing-power risk
        4. 2.1.4. Career risk
      2. 2.2. Analyzing Returns
        1. 2.2.1. The components of total return
          1. 2.2.1.1. After-tax returns
          2. 2.2.1.2. Psychological returns
        2. 2.2.2. Savings and money market account returns
        3. 2.2.3. Bond returns
        4. 2.2.4. Stock returns
        5. 2.2.5. Real estate returns
        6. 2.2.6. Small-business returns
      3. 2.3. Considering Your Goals
    3. 3. Getting Your House in Order before You Invest
      1. 3.1. Establishing an Emergency Reserve
      2. 3.2. Evaluating Your Debts
        1. 3.2.1. Conquering consumer debt
        2. 3.2.2. Mitigating your mortgage
          1. 3.2.2.1. Consider your investment opportunities
          2. 3.2.2.2. Don't get hung up on mortgage tax deductions
      3. 3.3. Establishing Your Financial Goals
        1. 3.3.1. Tracking your savings rate
        2. 3.3.2. Determining your investment tastes
      4. 3.4. Funding Your Retirement Accounts
        1. 3.4.1. Gaining tax benefits
        2. 3.4.2. Delaying increases your pain
        3. 3.4.3. Checking out retirement account options
          1. 3.4.3.1. Company-based plans
          2. 3.4.3.2. IRAs
          3. 3.4.3.3. Annuities
        4. 3.4.4. Choosing retirement account investments
      5. 3.5. Taming Your Taxes
        1. 3.5.1. Determining your tax bracket
        2. 3.5.2. Knowing what's taxed and when to worry
      6. 3.6. Choosing the Right Investment Mix
        1. 3.6.1. Considering your age
        2. 3.6.2. Making the most of your investment options
        3. 3.6.3. Easing into risk: Dollar cost averaging
      7. 3.7. Treading Carefully When Investing for College
        1. 3.7.1. Education Savings Accounts
        2. 3.7.2. Section 529 plans
        3. 3.7.3. Allocating college investments
      8. 3.8. Protecting Your Assets
  7. II. Stocks, Bonds, and Wall Street
    1. 4. The Workings of Stock and Bond Markets
      1. 4.1. How Companies Raise Money through the Financial Markets
        1. 4.1.1. Deciding whether to issue stocks or bonds
        2. 4.1.2. Taking a company public: Understanding IPOs
      2. 4.2. Understanding Financial Markets and Economics
        1. 4.2.1. Uncovering the roots: Capitalism
        2. 4.2.2. Driving stock prices through earnings
        3. 4.2.3. Weighing whether markets are efficient
        4. 4.2.4. Moving the market: Interest rates, inflation, and the Federal Reserve
          1. 4.2.4.1. Realizing that high interest rates are generally bad
          2. 4.2.4.2. Discovering the inflation and interest rate connection
          3. 4.2.4.3. Exploring the role of the Federal Reserve
    2. 5. Building Wealth with Stocks
      1. 5.1. Taking Stock of How You Make Money
      2. 5.2. Defining "The Market"
        1. 5.2.1. Looking at major stock market indexes
        2. 5.2.2. Counting reasons to use indexes
      3. 5.3. Stock-Buying Methods
        1. 5.3.1. Buying stocks via mutual funds
        2. 5.3.2. Using exchange-traded funds and hedge funds
        3. 5.3.3. Selecting individual stocks
      4. 5.4. Spotting the Best Times to Buy and Sell
        1. 5.4.1. Calculating price/earnings ratios
        2. 5.4.2. Citing times of speculative excess
          1. 5.4.2.1. The Internet and technology bubble
          2. 5.4.2.2. The Japanese stock market juggernaut
          3. 5.4.2.3. The 1960s weren't just about sex, drugs, and rock 'n' roll
          4. 5.4.2.4. The 1920s consumer spending binge
        3. 5.4.3. Buy more when stocks are "on sale"
      5. 5.5. Avoiding Problematic Stock Buying Practices
        1. 5.5.1. Beware brokers' conflicts of interest
        2. 5.5.2. Don't day trade or short-term trade
        3. 5.5.3. Don't buy penny stocks
      6. 5.6. The Keys to Stock Market Success
    3. 6. Investigating and Purchasing Individual Stocks
      1. 6.1. Building on Others' Research
        1. 6.1.1. Discovering the Value Line Investment Survey
          1. 6.1.1.1. 1. Business
          2. 6.1.1.2. 2. Analyst assessment
          3. 6.1.1.3. 3. Value Line's rating
          4. 6.1.1.4. 4. Stock price performance
          5. 6.1.1.5. 5. Historic financials
          6. 6.1.1.6. 6. P/E ratio
          7. 6.1.1.7. 7. Capital structure
          8. 6.1.1.8. 8. Current position
          9. 6.1.1.9. 9. Annual rates
          10. 6.1.1.10. 10. Quarterly financials
        2. 6.1.2. Considering independent brokerage research
        3. 6.1.3. Examining successful money managers' stock picks
        4. 6.1.4. Reviewing financial publications and Web sites
      2. 6.2. Understanding Annual Reports
        1. 6.2.1. Financial and business highlights
        2. 6.2.2. Balance sheet
          1. 6.2.2.1. Assets
          2. 6.2.2.2. Liabilities
          3. 6.2.2.3. Stockholders' equity
        3. 6.2.3. Income statement
          1. 6.2.3.1. Revenue
          2. 6.2.3.2. Expenses
          3. 6.2.3.3. Net income calculations
          4. 6.2.3.4. Earnings per share
      3. 6.3. Exploring Other Useful Corporate Reports
        1. 6.3.1. 10-Ks
        2. 6.3.2. 10-Qs
        3. 6.3.3. Proxies
      4. 6.4. Getting Ready to Invest in Stocks
        1. 6.4.1. Understanding stock prices
        2. 6.4.2. Purchasing stock "direct" from companies
        3. 6.4.3. Placing your trade through a broker
    4. 7. Exploring Bonds and Other Lending Investments
      1. 7.1. Banks: The Cost of Feeling Secure
        1. 7.1.1. The realities of bank insurance
        2. 7.1.2. The overused certificate of deposit (CD)
        3. 7.1.3. The money market fund alternative to savings accounts
          1. 7.1.3.1. Money market fund advantages
          2. 7.1.3.2. Money funds lack insurance
      2. 7.2. Why Bother with Bonds?
      3. 7.3. Assessing the Different Types of Bonds
        1. 7.3.1. Determining when you get your money back: Maturity matters
        2. 7.3.2. Weighing the likelihood of default
        3. 7.3.3. Examining the issuers (and tax implications)
          1. 7.3.3.1. Treasury bonds
          2. 7.3.3.2. Municipal bonds
          3. 7.3.3.3. Corporate bonds
          4. 7.3.3.4. Mortgage bonds
          5. 7.3.3.5. Convertible bonds
          6. 7.3.3.6. Inflation-protected Treasury bonds
      4. 7.4. Buying Bonds
        1. 7.4.1. Deciding between individual bonds and bond mutual funds
        2. 7.4.2. Understanding bond prices
        3. 7.4.3. Buying Treasuries
        4. 7.4.4. Buying other individual bonds
      5. 7.5. Considering Other Lending Investments
        1. 7.5.1. Guaranteed-investment contracts
        2. 7.5.2. Private mortgages
    5. 8. Mastering Mutual Funds
      1. 8.1. Discovering the Benefits of the Best Funds
        1. 8.1.1. Professional management
        2. 8.1.2. Cost efficiency
        3. 8.1.3. Diversification
        4. 8.1.4. Reasonable investment minimums
        5. 8.1.5. Different funds for different folks
        6. 8.1.6. High financial safety
        7. 8.1.7. Accessibility
      2. 8.2. The Keys to Successful Fund Investing
        1. 8.2.1. Minimize costs
          1. 8.2.1.1. Avoid load funds
          2. 8.2.1.2. Beware of high operating expenses
        2. 8.2.2. Consider performance and risk
        3. 8.2.3. Stick with experience
        4. 8.2.4. Buy index funds
        5. 8.2.5. Consider exchange-traded funds
      3. 8.3. Creating Your Fund Portfolio
        1. 8.3.1. Allocating for the long term
        2. 8.3.2. Diversifying your stock fund investments
      4. 8.4. The Best Stock Mutual Funds
        1. 8.4.1. Making money with stock funds
        2. 8.4.2. Exploring different types of stock funds
          1. 8.4.2.1. U.S. stock funds
          2. 8.4.2.2. International stock funds
          3. 8.4.2.3. Sector funds
      5. 8.5. The Best Bond Funds
        1. 8.5.1. Avoiding yield-related missteps
        2. 8.5.2. Treading carefully with actively managed bond funds
        3. 8.5.3. Short-term bond funds
          1. 8.5.3.1. Taxable, short-term bond funds
          2. 8.5.3.2. U.S. Treasury short-term bond funds
          3. 8.5.3.3. Federally tax-free short-term bond funds
        4. 8.5.4. Intermediate-term bond funds
          1. 8.5.4.1. Taxable intermediate-term bond funds
          2. 8.5.4.2. U.S. Treasury intermediate-term bond funds
          3. 8.5.4.3. Federally tax-free intermediate-term bond funds
        5. 8.5.5. Long-term bond funds
          1. 8.5.5.1. Taxable long-term bond funds
          2. 8.5.5.2. U.S. Treasury long-term bond funds
          3. 8.5.5.3. Federally tax-free long-term bond funds
          4. 8.5.5.4. State and federally tax-free long-term bond funds
      6. 8.6. The Best Hybrid Funds
      7. 8.7. The Best Money Market Funds
        1. 8.7.1. Taxable money market funds
        2. 8.7.2. U.S. Treasury money market funds
        3. 8.7.3. Municipal money market funds
    6. 9. Choosing a Brokerage Firm
      1. 9.1. Getting Your Money's Worth: Discount Brokers
        1. 9.1.1. Ignoring the salespeople's arguments
        2. 9.1.2. Selecting a discount broker
      2. 9.2. Considering Online Brokers
        1. 9.2.1. Examining your online trading motives
        2. 9.2.2. Considering other costs
        3. 9.2.3. Examining service quality
        4. 9.2.4. The best online brokers
  8. III. Getting Rich with Real Estate
    1. 10. Investing in a Home
      1. 10.1. The Buying Decision
        1. 10.1.1. Weighing the pros and cons of ownership
        2. 10.1.2. Recouping transaction costs
      2. 10.2. Deciding How Much to Spend
        1. 10.2.1. Looking through lenders' eyes
        2. 10.2.2. Determining your down payment
      3. 10.3. Selecting Your Property Type
      4. 10.4. Finding the Right Property and Location
        1. 10.4.1. Keeping an open mind
        2. 10.4.2. Research, research, research
        3. 10.4.3. Understanding market value
        4. 10.4.4. Pounding the pavement
    2. 11. Investing in Real Estate
      1. 11.1. Outlining Real Estate Investment Attractions
        1. 11.1.1. Limited land
        2. 11.1.2. Leverage
        3. 11.1.3. Appreciation and income
        4. 11.1.4. Ability to "add value"
        5. 11.1.5. Ego gratification
        6. 11.1.6. Longer-term focus
      2. 11.2. Figuring Out Who Should Avoid Real Estate Investing
      3. 11.3. Examining Simple, Profitable Real Estate Investments
        1. 11.3.1. A place to call home
        2. 11.3.2. Real estate investment trusts
      4. 11.4. Evaluating Direct Property Investments
        1. 11.4.1. Residential housing
        2. 11.4.2. Land
        3. 11.4.3. Commercial real estate
      5. 11.5. Deciding Where and What to Buy
        1. 11.5.1. Considering economic issues
        2. 11.5.2. Evaluating the real estate market
        3. 11.5.3. Examining property valuation and financial projections
          1. 11.5.3.1. Examining and estimating cash flow
          2. 11.5.3.2. Valuing property
        4. 11.5.4. Finding the information you need
      6. 11.6. Digging for a Good Deal
      7. 11.7. Recognizing Inferior Real Estate "Investments"
        1. 11.7.1. Time shares
        2. 11.7.2. Limited partnerships
        3. 11.7.3. Scams
    3. 12. Real Estate Financing and Deal Making
      1. 12.1. Financing Your Real Estate Investments
        1. 12.1.1. Getting your loan approved
          1. 12.1.1.1. Solving down payment problems
          2. 12.1.1.2. Improving your credit score
          3. 12.1.1.3. Dealing with low appraisals
          4. 12.1.1.4. Handling insufficient income
        2. 12.1.2. Comparing fixed-rate to adjustable-rate mortgages
          1. 12.1.2.1. Locking into fixed-rate mortgages
          2. 12.1.2.2. Understanding adjustable-rate mortgages (ARMs)
        3. 12.1.3. Choosing between fixed and adjustable mortgages
          1. 12.1.3.1. How comfortable are you with taking risk?
          2. 12.1.3.2. How many years do you expect to stay put?
        4. 12.1.4. Getting a great fixed-rate mortgage
        5. 12.1.5. Finding a great adjustable-rate mortgage
          1. 12.1.5.1. Getting off to a good start rate
          2. 12.1.5.2. Determining your future interest rate
          3. 12.1.5.3. Understanding common indexes for adjustable-rate mortgages
          4. 12.1.5.4. Analyzing adjustments
          5. 12.1.5.5. Avoiding negative amortization ARMs
        6. 12.1.6. Understanding other mortgage fees
        7. 12.1.7. Finding the best lenders
          1. 12.1.7.1. Shopping yourself
          2. 12.1.7.2. Shopping through a mortgage broker
        8. 12.1.8. Refinancing for a better deal
      2. 12.2. Working with Real Estate Agents
        1. 12.2.1. Recognizing agent conflicts of interest
        2. 12.2.2. Finding a good agent
      3. 12.3. Closing the Deal
        1. 12.3.1. Negotiating 101
        2. 12.3.2. Inspecting the property
        3. 12.3.3. Shopping for title insurance and escrow services
      4. 12.4. Selling Real Estate
        1. 12.4.1. Negotiating real estate agents' contracts
        2. 12.4.2. Selling without a real estate agent
  9. IV. Savoring Small Business
    1. 13. Assessing Your Appetite for Small Business
      1. 13.1. Testing Your Entrepreneurial IQ
      2. 13.2. Considering Alternative Routes
        1. 13.2.1. Being an entrepreneur inside a company
        2. 13.2.2. Investing in your career
      3. 13.3. Exploring Small-Business Investment Options
        1. 13.3.1. Starting your own business
        2. 13.3.2. Buying an existing business
        3. 13.3.3. Investing in someone else's business
          1. 13.3.3.1. Investing for the right reasons
          2. 13.3.3.2. Avoiding investing mistakes
      4. 13.4. Drawing Up Your Business Plan
        1. 13.4.1. Identifying your business concept
        2. 13.4.2. Outlining your objectives
        3. 13.4.3. Analyzing the marketplace
          1. 13.4.3.1. Meeting customer needs
          2. 13.4.3.2. Besting the competition
          3. 13.4.3.3. Complying with regulations
        4. 13.4.4. Delivering your service or product
        5. 13.4.5. Marketing your service or product
        6. 13.4.6. Organizing and staffing your business
        7. 13.4.7. Projecting finances
          1. 13.4.7.1. Start-up and development costs
          2. 13.4.7.2. Income statement
          3. 13.4.7.3. Balance sheet
        8. 13.4.8. Writing an executive summary
    2. 14. Starting and Running a Small Business
      1. 14.1. Starting Up: Your Preflight Check List
        1. 14.1.1. Preparing to leave your job
        2. 14.1.2. Valuing and replacing your benefits
          1. 14.1.2.1. Health insurance
          2. 14.1.2.2. Long-term disability insurance
          3. 14.1.2.3. Life insurance
          4. 14.1.2.4. Retirement plans
          5. 14.1.2.5. Other benefits
      2. 14.2. Financing Your Business
        1. 14.2.1. Bootstrapping
        2. 14.2.2. Borrowing from banks
        3. 14.2.3. Borrowing from family and friends
        4. 14.2.4. Courting investors and selling equity
      3. 14.3. Deciding Whether to Incorporate
        1. 14.3.1. Liability protection
        2. 14.3.2. Tax-deductible insurance and other benefits
        3. 14.3.3. Corporate taxes
        4. 14.3.4. Making the decision
      4. 14.4. Finding and Keeping Customers
      5. 14.5. Setting Up Shop
        1. 14.5.1. Finding business space and negotiating a lease
        2. 14.5.2. Equipping your business space
      6. 14.6. Accounting for the Money
        1. 14.6.1. Tax record keeping and payments
        2. 14.6.2. How to (legally) pay lower taxes
      7. 14.7. Keeping a Life and Perspective
    3. 15. Purchasing a Small Business
      1. 15.1. Examining the Advantages of Buying
      2. 15.2. Understanding the Drawbacks of Buying
      3. 15.3. Prerequisites to Buying a Business
        1. 15.3.1. Business experience
        2. 15.3.2. Financial resources
      4. 15.4. Focusing Your Search for a Business to Buy
        1. 15.4.1. Perusing publications
        2. 15.4.2. Networking with advisors
        3. 15.4.3. Knocking on some doors
        4. 15.4.4. Working with business brokers
      5. 15.5. Considering a Franchise or Multilevel Marketing Company
        1. 15.5.1. Finding a franchise
          1. 15.5.1.1. Franchise advantages
          2. 15.5.1.2. Franchise pitfalls
          3. 15.5.1.3. Evaluating a franchise
        2. 15.5.2. Considering a multilevel marketing company
      6. 15.6. Evaluating a Small Business
        1. 15.6.1. Doing due diligence
        2. 15.6.2. Determining a business's value
  10. V. Investing Resources
    1. 16. Selecting Investing Resources
      1. 16.1. Dealing with Information Overload
      2. 16.2. Separating Financial Fact from Fiction
        1. 16.2.1. Understanding how advertising corrupts
          1. 16.2.1.1. Influencing content
          2. 16.2.1.2. Corrupting content
          3. 16.2.1.3. Producing low-quality content
        2. 16.2.2. Recognizing quality resources
          1. 16.2.2.1. Following the money
          2. 16.2.2.2. Figuring out their philosophy and agenda
          3. 16.2.2.3. Considering whether the information is constructive
          4. 16.2.2.4. Considering their qualifications
    2. 17. Perusing Periodicals, Radio, and Television
      1. 17.1. In Print: Magazines and Newspapers
        1. 17.1.1. Taking the scribes to task
          1. 17.1.1.1. Highlighting hype and horror
          2. 17.1.1.2. Offering poor advice
          3. 17.1.1.3. Quoting experts who are not
          4. 17.1.1.4. Focusing on noise and minutiae
        2. 17.1.2. Making the most of periodicals
      2. 17.2. Radio and Television Programs
        1. 17.2.1. Looking at problems with radio and television programs
          1. 17.2.1.1. You often get what you pay for
          2. 17.2.1.2. Information and hype overload
          3. 17.2.1.3. Poor method of guest selection
        2. 17.2.2. Picking the best investing programs
      3. 17.3. Investment Newsletters
    3. 18. Selecting the Best Investment Books
      1. 18.1. Beware of Infomercial Books
      2. 18.2. Ignore Unaudited Performance Claims
      3. 18.3. Investing Books Worth Reading
        1. 18.3.1. A Random Walk Down Wall Street
        2. 18.3.2. Stocks for the Long Run
        3. 18.3.3. Built to Last and Good to Great
        4. 18.3.4. Mutual Funds For Dummies
    4. 19. Investigating Internet and Software Resources
      1. 19.1. Evaluating Investment Software
        1. 19.1.1. Investment tracking software
          1. 19.1.1.1. The benefits
          2. 19.1.1.2. The drawbacks
          3. 19.1.1.3. The alternatives
        2. 19.1.2. Investment research software
          1. 19.1.2.1. Researching individual securities
          2. 19.1.2.2. Researching mutual funds
      2. 19.2. Investigating Internet Resources
        1. 19.2.1. Evaluating online resources
          1. 19.2.1.1. Checking out agendas
          2. 19.2.1.2. Soliciting grassroots customer feedback
          3. 19.2.1.3. Verifying advice and information offline
        2. 19.2.2. The best investment Web sites
          1. 19.2.2.1. CorporateInformation.com
          2. 19.2.2.2. CXO Advisory
          3. 19.2.2.3. Morningstar.com
          4. 19.2.2.4. St. Louis Federal Reserve
          5. 19.2.2.5. Sec.gov
          6. 19.2.2.6. Vanguard.com
  11. VI. The Part of Tens
    1. 20. Ten Investing Obstacles to Conquer
      1. 20.1. Trusting Authority
      2. 20.2. Getting Swept Up by Euphoria
      3. 20.3. Being Overconfident
      4. 20.4. Giving Up When Things Look Bleak
      5. 20.5. Refusing to Accept a Loss
      6. 20.6. Overmonitoring Your Investments
      7. 20.7. Being Unclear about Your Goals
      8. 20.8. Ignoring Your Real Financial Problems
      9. 20.9. Overemphasizing Certain Risks
      10. 20.10. Believing in Gurus
    2. 21. Ten Things to Consider When You're Selling an Investment
      1. 21.1. Remembering Your Preferences and Goals
      2. 21.2. Maintaining Balance in Your Portfolio
      3. 21.3. Deciding Which Investments Are Keepers
      4. 21.4. Tuning In to the Tax Consequences
      5. 21.5. Figuring Out What Shares Cost
      6. 21.6. Selling Investments with Hefty Profits
      7. 21.7. Cutting Your (Securities) Losses
      8. 21.8. Selling Investments with Unknown Costs
      9. 21.9. Recognizing Broker Differences
      10. 21.10. Finding a Trustworthy Financial Advisor
    3. 22. Ten Tips for Investing in a Down Market
      1. 22.1. Don't Panic
      2. 22.2. Keep Your Portfolio's Perspective in Mind
      3. 22.3. View Major Declines as Sales
      4. 22.4. Identify Your Portfolio's Problems
      5. 22.5. Avoid Growth Stocks If You Get Queasy Easily
      6. 22.6. Tune Out Negative, Hyped Media
      7. 22.7. Ignore Large Point Declines — Consider the Percentages
      8. 22.8. Don't Believe You Need a Rich Dad to Be a Successful Investor
      9. 22.9. (Re-)Read Chapters 4 and 5
      10. 22.10. Talk to People Who Care about You