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Inventing the House by Charles T. Koebel, Dong Zhao, Andrew P. McCoy, Andrew R. Sanderford

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Chapter 3

Demonstrating a Diffusion of Innovation Model: Patterns of U.S. Homebuilders’ High Performance Product Adoption

Andrew R. Sanderford and Matthew J. Keefe

3.1 From Conceptual to Empirical Model

Despite the intense study of innovation in both business and the academy, in-depth studies of the diffusion innovation in housing and construction occur rather infrequently (Koebel 2008; Toole 1998) and generally involve case studies or small surveys; though there are recent exceptions (Kale and Arditi 2009; Rose and Manley 2014). The frequency of study and methods of analyzing the diffusion of innovation (the cumulative adoption decision processes within firms) reveal how fraught with obstacles the research process is. It is time consuming ...

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