Introduction to the Music Industry: An Entrepreneurial Approach

Introduction to the Music Industry

Introduction to the Music Industry: An Entrepreneurial Approach is a textbook that offers a fresh look at one of the fastest-changing businesses in the world today. Emphasizing the importance of entrepreneurial thinking for the music industry, this textbook engages college-level students in learning the fundamentals while discovering ways to shape the industry’s future. Every chapter explores the inner workings of the music industry using creative problem-solving exercises, discussion questions, collaborative projects, case studies, hands-on activities, and inspiring stories of actual music entrepreneurs. The textbook’s companion website provides multi-media content, study guides, and an instructor’s manual ...