Introduction to the Music Industry: An Entrepreneurial Approach

CHAPTER 12Case Study: Falcon Music & Art—A Jazz Haven on the Hudson

By Professsor Catherine Fitterman Radbill, New York University, 2011

It’s a warm May night, 2010, in the tiny hamlet of Marlboro, New York, 70 miles north of New York City in the scenic Hudson Valley. Inside Falcon Music & Art, on Route 9W, jazz musician Julian Lage is winding down his set.

As the last note fades, the audience leaps to its feet, clapping and shouting. Lage acknowledges the ovation with grace and gratitude, the sweat showing on his beaming face. He holds up his hands to quiet the crowd of 150 and says “There’s a person who’s not up on this stage who deserves your applause more than I do, and that’s Tony Falco. Tony, come on up here!” The crowd roars its approval ...