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Introduction to the Music Industry: An Entrepreneurial Approach by Catherine Radbill

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CHAPTER 11Digital Music Services

CHAPTER OVERVIEW

In this chapter you will meet some of the entrepreneurs whose creativity and innovation are blurring the boundaries between television, radio, games, smartphones, video, and music. You’ll use your creative problem-solving skills to explore new media ventures. A short history of music’s old media friends—TV and radio—will conclude the chapter. Thinking like an entrepreneur, you will devise a strategy for Third Rail as they try to achieve their digital media goals for the band.

KEY TERMS

  • Arbitron
  • Branded social video
  • Freemium model
  • Interactive and non-interactive webcasting
  • Media convergence
  • Music ownership vs. music access
  • Music supervisor
  • NARIP
  • Terrestrial (as in radio and TV broadcasting) ...

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