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Introduction to the Music Industry: An Entrepreneurial Approach by Catherine Radbill

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CHAPTER 2Creative Problem Solving

CHAPTER OVERVIEW

In this chapter you will begin to master the art of generating great ideas, the first step in learning to think like an entrepreneur. Using puzzles, games, and brainteasers, you will invigorate your linear and intuitive thinking abilities. I call this type of mental preparation ‘play with a purpose.’ A flexible and fluent mindset will expand your potential for innovation and creativity as you explore the music industry.

KEY TERMS

  • ‘Blue sky’ brainstorming
  • Kickstarter
  • Label-centric
  • Nielsen Soundscan
  • Next Big Sound
  • TED Talks
  • The 99% solution
  • WhyNot.net

An Entrepreneur’s Story: Alex White, Next Big Sound

Alex White was frustrated. He was on a two-month tour with the band Sing It Loud in 2009, ...

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