Introduction to the Music Industry: An Entrepreneurial Approach

PART 4You as Entrepreneur

HOW TO USE CASE STUDIES TO CREATE AN INTERACTIVE CLASSROOM

I conceived of and wrote the case studies in Chapters 12 and 13 so that you, the student, could practice your entrepreneurial thinking in actual business settings.

The case study method is a very effective pedagogical tool for creating interactive classrooms. Active participation in case discussions helps you learn how to make convincing arguments based on solid evidence, astute analysis, and good communication skills.

In addition, the case study method helps you acquire analytical and diagnostic thinking skills, which you will put to use in an environment where circumstances are always changing. The classroom becomes the lab for comparative reflection on and ...