You are previewing Introduction to the Music Industry: An Entrepreneurial Approach.
O'Reilly logo
Introduction to the Music Industry: An Entrepreneurial Approach

Book Description

Introduction to the Music Industry: An Entrepreneurial Approach is an introductory textbook that offers a fresh look at one of the fastest-changing businesses in the world today. Emphasizing the importance of entrepreneurial thinking for the music industry, this textbook engages college-level students in learning the fundamentals of the music business while discovering ways to shape the industry’s future. Every chapter explores the inner workings of the music industry, using creative problem-solving exercises, discussion questions, collaborative projects, case studies, hands-on activities, and inspiring stories of actual music entrepreneurs. The textbook’s companion website provides multi-media content, study guides, and an instructor’s manual with lesson plans and suggestions for assessing students’ work.

This book will be beneficial to students who want to learn the basics of the music industry and be involved in some way, whether a professional working in support of artists, or an artist trying to launch his or her performing career.

Table of Contents

  1. Cover
  2. Title
  3. Copyright
  4. Contents
  5. Preface
  6. Acknowledgments
  7. PART 1 Thinking Like an Entrepreneur
    1. CHAPTER 1 Fundamentals of Entrepreneurial Thinking
      1. Chapter Overview
      2. Key Terms
      3. An Entrepreneur’s Story: Brian McTear and Weathervane Music
      4. Industry Essentials: The Fundamentals of Entrepreneurial Thinking
        1. Defining Entrepreneurship
        2. Characteristics of Entrepreneurial Thinking
        3. Why You Need to Think Like an Entrepreneur
        4. A Venerable Industry in Transition
      5. Meet Third Rail
      6. Opportunities Ahead: Thinking Like an Entrepreneur
      7. Conclusion
      8. Talking Back: Reflect and Prepare for Class Discussions
    2. CHAPTER 2 Creative Problem Solving
      1. Chapter Overview
      2. Key Terms
      3. An Entrepreneur’s Story: Alex White, Next Big Sound
      4. Industry Essentials: Creative Problem Solving
        1. Strap on Your Growth Mindset
        2. Identifying Problems and Recognizing Opportunity
        3. Generating Great Ideas for Solving Problems
        4. Crowdsourcing: Revolution in Problem Solving
      5. Another Entrepreneur’s Story: Kimberley Locke and I Am Entertainment
      6. Opportunities Ahead: Thinking Like an Entrepreneur
      7. Conclusion
      8. Talking Back: Reflect and Prepare for Class Discussions
    3. CHAPTER 3 Brand You
      1. Chapter Overview
      2. Key Terms
      3. An Entrepreneur’s Story: John Janick and Fueled By Ramen
      4. Industry Essentials: Brand You
        1. Popular Music and the Birth of the Music Artist
        2. The Artist and the Business of Selling Music
        3. Understanding the Commercial Translation of the Artist as a Music Product
        4. Understanding the Artist as a Brand
      5. Conclusion
      6. Opportunities Ahead: Thinking Like an Entrepreneur
      7. Talking Back: Reflect and Prepare for Class Discussions
  8. PART 2 Contacts and Contracts
    1. CHAPTER 4 Copyright Law and the Music Industry
      1. Chapter Overview
      2. Key Terms
      3. An Entrepreneur’s Story: Patrick Sullivan and RightsFlow
      4. Industry Essentials: Development of U.S. Copyright Law
        1. Introduction: Intellectual Property—Creations of the Mind
      5. Opportunities Ahead: Thinking Like an Entrepreneur
      6. Conclusion
      7. Talking Back: Reflect and Prepare for Class Discussions
    2. CHAPTER 5 International Copyright and Trade Agreements
      1. Chapter Overview
      2. Key Terms
      3. Industry Essentials: International Conventions and Intellectual Property Protection
        1. Introduction
        2. What Is “Property” and Why Are There Laws to Protect It?
        3. Historical Background
        4. Moving into the Digital Era
        5. World Intellectual Property Organization
        6. The World Trade Organization and the TRIPS Agreement
        7. Copyright Reform in the U.K.
      4. Opportunities Ahead: Thinking Like an Entrepreneur
      5. Conclusion
      6. Talking Back: Reflect and Prepare for Class Discussions
    3. CHAPTER 6 The Role of the Music Publisher
      1. Chapter Overview
      2. Key Terms
      3. An Entrepreneur’s Story: Aaron Bisman and JDub Records
      4. Industry Essentials : The Role of the Music Publisher
        1. Quick Review of Music Copyright
        2. Introduction to Music Publishing
        3. Inside a Music Publishing Company
        4. The Major Functions of a Music Publisher
        5. Do-It-Yourself (DIY) Music Publishing: A Third Rail Story
        6. How Songwriters and Publishers Earn Money
      5. Opportunities Ahead: Thinking Like an Entrepreneur
      6. Conclusion
      7. Talking Back: Reflect and Prepare for Class Discussions
    4. CHAPTER 7 Songwriters and Music Publishers
      1. Chapter Overview
      2. Key Terms
      3. Industry Essentials: Songwriters and Music Publishers
        1. The Relationship
        2. Main Points to Be Considered in a Publishing Negotiation
        3. Six Different Types of Publishing Contracts
      4. Opportunities Ahead: Thinking Like an Entrepreneur
      5. Conclusion
      6. Talking Back: Reflect and Prepare for Class Discussions
    5. CHAPTER 8 Performing Rights Societies
      1. Chapter Overview
      2. Key Terms
      3. An Entrepreneur’s Story: Marni Wandner and Sneak Attack Media
      4. Industry Essentials: Performing Rights Societies
        1. Introduction
        2. U.S. Rights Societies
        3. Global Performing Rights Societies
        4. How Does the Money Flow?
        5. Changes for Performance Rights in Sound Recordings
      5. Opportunities Ahead: Thinking Like an Entrepreneur
      6. Conclusion
      7. Talking Back: Reflect and Prepare for Class Discussions
  9. PART 3 Performing and Recording
    1. CHAPTER 9 Concerts and Touring
      1. Chapter Overview
      2. Key Terms
      3. An Entrepreneur’s Story: Andrew Cyr and the Metropolis Ensemble
      4. Industry Essentials: Concerts and Touring
        1. Meet Ruby
        2. Sure It’s Thrilling, But Where’s the Innovation?
        3. Getting Started
        4. On the Road
        5. Talent Buyers and Promoters
        6. Online Tools to Help DIY Artists
        7. Ticketing
        8. The Money Comes In
        9. And the Money Goes Out
      5. Opportunities Ahead: Thinking Like an Entrepreneur
      6. Conclusion
      7. Talking Back: Reflect and Prepare for Class Discussions
    2. CHAPTER 10 Recorded Music
      1. Chapter Overview
      2. Key Terms
      3. An Entrepreneur’s Story: Meet Pomplamoose
      4. Industry Essentials: Recorded Music
        1. Surprises Ahead
        2. DIY or Try to Get Signed: A Third Rail Story
        3. The Challenges
        4. The Way It Used to Be
        5. The Opportunities: Why Labels Still Matter–For Now
        6. DIY Record Labels: Short- or Long-Term Strategy?
        7. Third Rail Still Can’t Agree: DIY or Flirt with a Label?
      5. Conclusion
      6. Talking Back: Reflect and Prepare for Class Discussions
    3. CHAPTER 11 Digital Music Services
      1. Chapter Overview
      2. Key Terms
      3. Two Entrepreneurs’ Stories: Panos Panay (Sonicbids) and Perry Chen (Kickstarter)
      4. Industry Essentials: Digital Music Services
        1. Convergence: The Media Buzzword
        2. The Economics of Digital Music, or How Does the Money Flow?
        3. Are We Suffering from Digital Media Overload?
        4. Today’s Music Tastemakers
        5. Time for a Strategy: A Third Rail Story
        6. Creative Problem Solving for New Media Ventures
        7. Exploring New Media Partners
        8. Music’s Old Media Friends
      5. Opportunities Ahead: Thinking Like an Entrepreneur
      6. Conclusion
      7. Talking Back: Reflect and Prepare for Class Discussions
  10. PART 4 You as Entrepreneur
    1. How to Use Case Studies to Create an Interactive Classroom
    2. CHAPTER 12 Case Study: Falcon Music & Art—A Jazz Haven on the Hudson
    3. CHAPTER 13 Case Study: TicketLeap—Social Media Integration in the Cloud
  11. APPENDIX A Visit to 2012 Winter NAMM, the World’s Largest Music Products Tradeshow
  12. Notes
  13. Index