Preface to the Fourth Edition

This fourth edition of Introduction to Media Production approaches the process of teaching media production from a slightly different perspective from previous editions. Given the wide range and diversity of means by which a production will finally reach different audiences today, a consideration of potential audiences overrides nearly all other considerations in the planning and production of a program, whether it is an audio, video, or graphics production. Although the chapters in this book are arranged in a logical progression, each chapter can be taught as a stand-alone unit, or in any order that fits the curriculum of the school or of the individual faculty member teaching the course. A detailed index and a ...

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