Introduction for IMP IV

The goal of this book is to help young media producers understand the entire process of media creativity, beginning with concepts and audience considerations and continuing through the preproduction, production, and postproduction processes, including distribution and exhibition. A final chapter considers how to plan and guide your future in the field of media production.

The authors feel you need to learn why decisions are made given the many choices involved in producing a media project, which is as important as knowing how to push buttons and turn knobs. Understanding how a piece of equipment works helps to explain what that equipment can and will accomplish for the operator and director. Unrealistic expectations based ...

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