O'Reilly logo

Introduction to Google Analytics: A Guide for Absolute Beginners by Todd Kelsey

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

© Todd Kelsey 2017

Todd Kelsey, Introduction to Google Analytics, 10.1007/978-1-4842-2829-6_7

7. Fun with E-Commerce Analytics Part III: Gumroad

Todd Kelsey

(1)Wheaton, Illinois, USA

This chapter takes another look at e-commerce analytics, courtesy of Gumroad, a free, super easy-to-use platform. In some ways, this chapter is a back up to the previous two chapters, because it provides another way to learn about analytics in a live setting. In the case of Gumroad, there’s an easy way to link to Google Analytics, and it also has its own built-in analytics. Even though you can’t track conversion directly back to a specific ad, you can get a sense of how Google Analytics works with e-commerce, and it is completely free. And fun!

Conversion vs. Infersion ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required