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Introduction to Community and Public Health by Paul W. Branscum, Manoj Sharma, Ashutosh Atri

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Chapter 14Program Planning, Budgeting, Management, and Evaluation in Community Initiatives

Learning Objectives

After reading this chapter you should be able to

  • Describe the core elements of a logic model.
  • Identify four basic types of resources.
  • Differentiate between goals and objectives.
  • Describe how to develop and maintain a budget.
  • Explain the functions of a public health manager.
  • Describe the purpose of an SWOT analysis.
  • Explain the essential elements of program evaluation.

In Chapter 7 a number of program planning models were introduced to the reader in order to provide an overview of how a public health manager can plan, implement, and evaluate a public health program. In this chapter more of the planning process is discussed, including ...

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