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Introduction to Business Architecture by Chris Reynolds

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Chapter 13. Product-Driven Business Structure

Many businesses sell products; these products are the “things” businesses make available to customers. The single concept that truly demonstrates that a business fits the product-driven business structure definition is that the business sees its product offerings as a key market differentiator relative to their competition and that they are organized to ensure they support that key differentiation. Product-driven businesses have departments dedicated to development or sourcing of products. They test their product offerings with target customers. They put support mechanisms in place to ensure that product satisfaction is provided to a significant majority of customers. In summary, the product-driven ...

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