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Introduction to Business Architecture by Chris Reynolds

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Chapter 5. The Communications View

Communication is a simple concept, but doing it effectively is far from simple. The key to effective communication lies in understanding who should be included in communication and what communication they need to be part of. Communication is not just sending a new product pamphlet to potential customers; it can also be understanding which departments need to be made aware of a service outage, who is supposed to receive a new service order, and so on. The flow of information is what the Communications view is all about.

Communication can be internal to a business. Internal communication can be anything from ensuring everyone knows the business mission and goals to understanding how an order gets communicated to ...

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