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Introduction to Business Architecture by Chris Reynolds

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Chapter 4. The Facades View

As you remember from the earlier discussion of architecture for buildings, any given building can have multiple facades, each of which may be described differently.

Facade: Any face of a building given special architectural treatment. (From Merriam-Webster online: www.merriam-webster.com/dictionary/facade.)

The facade, then, describes how you want to present yourself to viewers who approach you from various perspectives. Just as your home looks different from the street than it does from the backyard or to your next-door neighbors, your business is going to look different to your customers, your suppliers, and the regulatory bodies that govern you. Facades are only about how your business will look to others outside of ...

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