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Introducing SEO: Your quick-start guide to effective SEO practices by Anirudh Prabhu, Aravind Shenoy

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© Aravind Shenoy and Anirudh Prabhu 2016

Aravind Shenoy and Anirudh Prabhu, Introducing SEO, 10.1007/978-1-4842-1854-9_8

8. Link Building

Aravind Shenoy and Anirudh Prabhu2

(1)Mumbai, Maharashtra, India

(2)A-403, Govardhan Nagar, Mumbai, India

Link building is a methodology that results in getting external pages of another site to point to your website. They may be links from a blog, affiliates, or any relevant source. Inbound links help search engines understand the popularity of a site and hence are important.

Because each inbound link to a site results in a SEO boost for that website, the link enhances the rankings significantly. Unfortunately, at one time, SEO experts misused the power of this factor and advocated using underhanded techniques ...

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