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Introducing SEO: Your quick-start guide to effective SEO practices by Anirudh Prabhu, Aravind Shenoy

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© Aravind Shenoy and Anirudh Prabhu 2016

Aravind Shenoy and Anirudh Prabhu, Introducing SEO, 10.1007/978-1-4842-1854-9_7

7. Keyword Research and Strategy

Aravind Shenoy and Anirudh Prabhu2

(1)Mumbai, Maharashtra, India

(2)A-403, Govardhan Nagar, Mumbai, India

Keyword strategy and research rank among the top factors that influence your SEO strategies. Keywords indicate the line of business your website caters to. They help you gain traffic from users looking to buy something or searching informative content on your site.

In Chapter 4, we looked at the Google AdWords Keyword Planner utility. However, Google Keyword Planner often displays terms and phrases related to seed keywords (base keywords that form the foundation of terms on your site related ...

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