Book description
Use this easy-to-digest brief introduction to leverage search engine optimization (SEO) - an imperative methodology used to improve the visibility of websites using different strategies and techniques.
Using a calculative and practical approach, this book teaches you the techniques, practical implementations, and concepts of SEO that will enable you to get to grips with the fundamental aspects of search engine optimization.
Introducing SEO jumpstarts your knowledge using an easy-to-follow approach -- add it to your library today.
What You'll Learn
Incorporate effective SEO into your workflow
Use keywords, link building, and online social media marketing
Implement SEO-specific plans and strategies
Employ strategies that will result in better website visibility
Who This Book Is For
Beginners who want a quick, no-nonsense introduction to SEO. No prior experience or knowledge of SEO is required to understand the concepts in this book.
Table of contents
- Cover
- Frontmatter
- 1. Introduction to SEO
- 2. Search Engines
- 3. Ranking in SEO
- 4. Introducing the Google Tools Suite
- 5. Obstacles in SEO
- 6. Sitemaps
- 7. Keyword Research and Strategy
- 8. Link Building
- 9. Content Considerations
- 10. SEO Hub: Utilities and Toolsets
- 11. Social Media Marketing and SEO
- Backmatter
Product information
- Title: Introducing SEO: Your quick-start guide to effective SEO practices
- Author(s):
- Release date: July 2016
- Publisher(s): Apress
- ISBN: 9781484218549
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