Chapter 5Achieving Critical Mass
Stage 2: Contagion
The balance between content and the number of users is considered critical to help aid self-proliferation and sustainability for the Intranet. The sponsor’s key role at this stage is to ‘sell’ the Intranet to the organisation and its employees and encourage their own contribution to the expansion of the content.
In a recent benchmarking survey of intranets conducted by the Knowledge Development Centre at Cranfield University (Cap Gemini and Cranfield University, 1999) evidence was found also suggesting that the existence of ‘critical mass’ is a key factor as to whether an Intranet will provide increasing value to a business.
The three key areas in which ‘critical mass’ is purported to be ...
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