Interviewing is a foundational user research tool that people assume they already possess. Everyone can ask questions, right? Unfortunately, that's not the case. Interviewing Users provides invaluable interviewing techniques and tools that enable you to conduct informative interviews with anyone. You'll move from simply gathering data to uncovering powerful insights about people.
Table of Contents
- Cover Page
- Title Page
- Copyright Page
- HOW TO USE THIS BOOK
FREQUENTLY ASKED QUESTIONS
- Why is this even a book? Isn’t this really just talking to people? I already know how to do that!
- Why would we bother to talk to our users? We use our products every single day and know exactly what we need to build.
- We don’t have time in our development process to interview our users, so what should we do?
- Which team members should interview users?
- We interviewed users and didn’t learn anything new. How does that happen?
- CHAPTER 1 The Importance of Interviewing in Design
CHAPTER 2 A Framework for Interviewing
- Check Your Worldview at the Door
- Embrace How Other People See the World
- Building Rapport
- CHAPTER 3 Getting Ready to Conduct Your Interviews
- CHAPTER 4 More Than Just Asking Questions
- CHAPTER 5 Key Stages of the Interview
CHAPTER 6 How to Ask Questions
- Silence Defeats Awkwardness
- Managing the Flow
- Getting to Even More of the Answer
- Managing the Ebb and Flow of the Interview
- Embracing Your Participant’s Worldview
- CHAPTER 7 Documenting the Interview
CHAPTER 8 Optimizing the Interview
- Troubleshooting Common Interview Problems
Interview Variations and Special Cases
- When Your Interview Isn’t Face-to-Face
- When Your Interview Is in a Market Research Facility
- When Your Interview Is Very Short
- The Differences in Interviewing Professionals vs. Consumers
- Interviewing Multiple Participants
- Using Different Interviewing Techniques at Different Points in the Development Process
- Improving as an Interviewer
- CHAPTER 9 Making an Impact with Your Research
- ABOUT THE AUTHOR