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Interview Techniques for UX Practitioners

Book Description

Much of the work of user-centered design practitioners involves some type of interviewing. While interviewing is an important skill, many colleagues have little or no formal training in interviewing methods and often learn on the job with limited feedback on the quality of their interviews.

This book teaches readers about the three basic interview methods: structured interviews, semi-structured interviews, and unstructured interviews. The author discusses the various strengths, weaknesses, issues with each type of interview, and includes best practices and procedures for conducing effective and efficient interviews. The book dives into the detailed information about interviews that haven’t been discussed before – readers learn how and when to ask the "how" and "why" questions to get a deeper understanding of problems, concepts, and processes, as well as discussions on laddering and critical incident techniques.

Because so much of what UX practitioners do involves good interviewing skills, this is your one-stop resource with the definitions, processes, procedures and best practices on the basic approaches.

Table of Contents

  1. Cover image
  2. Title page
  3. Table of Contents
  4. Copyright
  5. Interviews
  6. Chapter 1. Structured Interviews
    1. Overview of Structured Interviews
    2. When Should You Use Structured Interviews?
    3. Strengths
    4. Weaknesses
    5. What Do You Need to Use Structured Interviews?
    6. Procedures and Practical Advice on Structured Interviews
    7. Variations and Extensions to Structured Interviews
    8. Major Issues with Structured Interviews
    9. Conclusions
  7. Chapter 2. Semi-Structured Interviews
    1. Overview of Semi-Structured Interviews
    2. When Should You Use Semi-Structured Interviews?
    3. Strengths
    4. Weaknesses
    5. What Do You Need to Use Semi-Structured Interviews?
    6. Procedures and Practical Advice on Semi-Structured Interviews
    7. Variations and Extensions to the Semi-Structured Interview Method
    8. Major Issues with Semi-Structured Interviews
    9. Conclusions
  8. Chapter 3. Unstructured Interviews
    1. Overview of Unstructured Interviews
    2. When Should You Use Unstructured Interviews?
    3. Strengths
    4. Weaknesses
    5. What Do You Need to Use Unstructured Interviews?
    6. Procedures and Practical Advice on the Unstructured Interview Method
    7. Variations and Extensions to Unstructured Interviews
    8. Major Issues in the Use of the Unstructured Interview Method
    9. Conclusions
  9. Chapter 4. Phone Interviews
    1. Overview of the Phone Interview Method
    2. When Should You Use Phone Interviews?
    3. Strengths
    4. Weaknesses
    5. What Do You Need to Use This Method?
    6. Procedures and Practical Advice on Phone Interviews
    7. Variations and Extensions to the Phone Interview Method
    8. Major Issues in the Use of the Phone Interview Method
    9. Conclusions
  10. Chapter 5. Focus Groups
    1. Overview of Focus Groups
    2. When Should You Use Focus Groups?
    3. Strengths
    4. Weaknesses
    5. What Do You Need to Use Focus Groups?
    6. Procedures and Practical Advice on Focus Groups
    7. Variations and Extensions to Focus Groups
    8. Major Issues in Focus Groups
    9. Conclusions
  11. Chapter 6. General Interviewing Issues
    1. Sampling Methods
    2. The Use of Incentives
  12. Bibliography