© Bhasker Gupta 2016

Bhasker Gupta, Interview Questions in Business Analytics , 10.1007/978-1-4842-0599-0_6

6. Segmentation

Bhasker Gupta

(1)Bangalore, Karnataka, India

Segmentation is the process of dividing a data set into clearly differentiated groups, relevant to a particular business. Companies segment their customers into different clusters to decide how to create differentiated strategies for each cluster and to maximize the value of the business.

But segmentation is not just used for customer analytics; it can be used for myriad other solutions. We might want to segment geographical areas based on their population density, or employees on their propensity to attrite.

Segmentation algorithms (also known as clustering algorithms) are very common, ...

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