© Bhasker Gupta 2016

Bhasker Gupta, Interview Questions in Business Analytics , 10.1007/978-1-4842-0599-0_2

2. Data Understanding

Bhasker Gupta

(1)Bangalore, Karnataka, India

There are several things to learn about data before actually applying analytics to it. Data understanding is the first step in a robust analytics process.

We will look first at the different scales—both categorical and numeric (continuous). We will then delve deeper into data-collection methodologies and data sampling. Important aspects of data quality and sampling errors will also be discussed.

Q: What are the four types of data attributes?

A data attribute is the characteristic of an object that can vary from one object to another or from one time to another.

There are four levels ...

Get Interview Questions in Business Analytics now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.