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Interview Magic , 2nd Edition by Susan Britton Whitcomb

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Chapter4Communicate Your Value via a Career Brand

There are four ways, and only four ways, in which we have contact with the world. We are evaluated and classified by these four contacts: what we do, how we look, what we say, and how we say it.

—Dale Carnegie

Ask yourself these two questions:

Image   What do you want to be known for?

Image   What kind of employer do you want to connect with?

These two questions capture the essence of what branding is all about: ...

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