About the Author

Peter Morville is a widely respected pioneer of the fields of information architecture and user experience. His best-selling books include Information Architecture for the World Wide Web (also known as “the bible of IA” and “the polar bear book”), Ambient Findability, and Search Patterns. He advises such clients as AT&T, Cisco, Harvard, IBM, the Library of Congress, and the National Cancer Institute. He has delivered conference keynotes and workshops in North America, South America, Europe, Asia, and Australia. His work has been covered by Business Week, The Economist, NPR, and The Wall Street Journal.

Peter lives in Ann Arbor, Michigan with his wife, two lovely daughters, and a dog named Knowsy. When he’s not running, biking, ...

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