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Internet Marketing with WordPress by David Mercer

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Chapter 6. Converting Traffic

Up to this point, all our efforts have been focused on driving traffic. With visitors arriving, hopefully in great numbers, it is time to seal the deal and convert that traffic. Recall in Chapter 1, you wrote down your business objectives. With those goals in mind it is time to make sure that your blog is optimally laid out and designed to maximize conversions in order to meet those objectives.

No matter whether you are selling pastries, selling online subscriptions, doing some affiliate marketing, or trying to get people to sign up to your newsletter, there are certain things that all sites need to do. That is, get first time visitors to visit again. Not everyone who visits your site once will want to buy something ...

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