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Internet Marketing with WordPress by David Mercer

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Chapter 4. Building Traffic II: Socializing WordPress

If you were under the impression that having great content was sufficient to build a successful site, think again. There are no two ways about it. Either be social, or prepare for disappointment. It is absolutely imperative to get people to link to your content, comment on your blog, connect with you, tweet about you, follow you, discuss things you say, talk about your site, and anything else you can think of—you won't find a single popular blog that does not implement several different social features.

Social media and social networks are so important and so prevalent they have led some experts to call the Internet the Social Web. Operating a website without social engagement is like a shop ...

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