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Internet Marketing with WordPress

Book Description

Use the power of WordPress to target customers, increase traffic, and build your business with this book and ebook.

  • Get practical experience in key aspects of online marketing.

  • Accurately identify your business objectives and target audience to maximize your marketing efficiency.

  • Create and deliver awesome SEO-enhanced, targeted content to drive large numbers of visitors through your blog.

  • In Detail

  • Internet marketing has become one of the most important disciplines for today's bloggers and webmasters.

  • Wordpress marketing techniques can help to generate large volumes of traffic, the lifeblood of any successful website.

  • Internet marketing is an exciting, fast paced discipline that constantly innovates and employs the latest platforms for “getting your message across”.

  • With over 60 million WordPress blogs in existence, how does your customer know which one to visit? And with so many companies out there, all clamoring for attention, how will visitors know whether to spend their money with you? The answers are in this book. Create a WordPress blog which will instantly capture your target audience, build your reputation, and turn visitors into paying customers.

    Following the program contained in this book, you will turn your blog into a customer magnet using the simplest techniques available, including SEO, social media, market analysis, targeted content and more.Gain an excellent understanding of the online marketing cycle through this practical step-by-step tutorial. Discover who your target market is. Learn what they want and how best to deliver it. Start generating more and more interest with less effort and ultimately meet and exceed all your goals.

    Downloading the example code for this book. You can download the example code files for all Packt books you have purchased from your account at http://www.PacktPub.com. If you purchased this book elsewhere, you can visit http://www.PacktPub.com/support and register to have the code file.

    Table of Contents

    1. Internet Marketing with WordPress
      1. Internet Marketing with WordPress
      2. Credits
      3. About the Author
      4. Acknowledgement
      5. About the Reviewer
      6. www.PacktPub.com
        1. Support files, eBooks, discount offers, and more
          1. Why Subscribe?
          2. Free Access for Packt account holders
      7. Preface
        1. What this book covers
        2. What you need for this book
        3. Who this book is for
        4. Conventions
        5. Reader feedback
        6. Customer support
          1. Downloading the example code
          2. Accessing the online exercises & quizzes
          3. Errata
          4. Piracy
          5. Questions
      8. 1. Introduction to WordPress Marketing
        1. Fitting into your niche
        2. Internet marketing overview
        3. Understanding Internet marketing
        4. Pre-marketing preparation
          1. Pre-marketing preparation procedure
        5. Defining business objectives
        6. Identifying the target audience
          1. Reach the target audience
        7. Summary
      9. 2. Creating Content to Attract the Target Readers
        1. The case for content
        2. Understanding content
        3. Creating content
          1. Quality content
          2. Engaging content
          3. Creating a stir with link bait
          4. Reach bait
        4. Summary
      10. 3. Building Traffic I: Search Engine Optimization
        1. Understanding Internet search
        2. SEO for WordPress sites
          1. Site structure
          2. Page structure
          3. Keywords and phrases
          4. Tags and categories
          5. Document structure
            1. Headings
            2. Images
            3. Links
        3. Dos and don'ts
          1. Do
          2. Don't
        4. Summary
      11. 4. Building Traffic II: Socializing WordPress
        1. Understanding social networks
          1. Facebook
            1. Automatic Facebook access to WordPress
          2. LinkedIn
          3. Twitter
            1. Integrate your blog with Twitter
          4. Digg & Reddit
          5. Stumbleupon
        2. Integrating your WordPress blog
        3. Summary
      12. 5. Building Traffic III: Building Relationships
        1. Trust and relationships with WordPress
          1. Finding people with similar interests—Tag Surfer
          2. Get on the radar with other WordPress blogs
        2. RSS feeds from your blog
        3. Advertising online, articles, and press releases
          1. Reviews
          2. Articles
          3. Paid marketing
          4. Press releases
        4. Forums and groups
        5. Summary
      13. 6. Converting Traffic
        1. Converting traffic into followers
          1. Making it easy for people to follow you
            1. Creating a custom "Follow me" widget
        2. Converting traffic into customers
          1. Advertising effectively
          2. Creating powerful landing pages
            1. Headline
            2. Context
            3. Call-to-action
            4. Visual appeal
            5. The lead
            6. Corroboration
        3. Summary
      14. 7. Analyze, Refine, and Repeat
        1. Use analytics
        2. Using Webmaster tools
        3. The Internet marketing cycle
        4. Implement multiple landing pages
        5. Summary