Internet Marketing Start-to-Finish

Foreword

It wasn’t so long ago that marketing was considered an art, and a rather mysterious one at that, leading legendary retailer John Wanamaker to opine famously that half the money he spent on advertising was wasted. The trouble was, he didn’t know which half. Of course, that was well before the dawn of the Digital Era, when everything began to change in unexpected ways.

I can clearly remember how I scoffed at a geeky friend’s prediction back in 1978 that I’d someday be writing articles on a computer using what he called “word processing.” That day had already come by the time I joined the staff of Inc. magazine in January 1983, but the computer revolution was still in its infancy. I, for one, had never heard of the Internet. Indeed, it ...