Internet Marketing Start-to-Finish

10. Special Considerations for International Organizations

Companies with a global presence have all the challenges any company does with establishing connections across Your Online Sales Engine potentially multiplied by the number of countries and global field marketing offices involved in the process. Be fearless in the face of organizational complexity, because making these connections will pay off!

Going Global in the New World Order

If you sit in the United States reading this book, you might not be well positioned to understand the global marketplace, because you are most likely not fluent in languages other than English. However, because of population patterns and Internet usage worldwide, many if not most of your potential customers ...