Internet Marketing Start-to-Finish

Appendix. TropiCo’s State of the Web Report

Our mythical company, TropiCo, made some progress with their online sales engine in the past year and created a corporate “State of the Web” report to share with other business units and shareholders.

This report was prepared for two of TropiCo’s Tropical Business Groups divisions: the Pineapple Company and the Passionfruit Company. The report reviews the past year, compares the data from the previous year, and examines why the successes occurred. It also includes a section on how the team plans for move forward from here.

Table of Contents

Executive Summary

Part I. The Year in Review: The Data

General Traffic Trends

Geographic Distribution

Traffic Sources

Quarterly Leads Trends

Part II. How It ...