Appendix F
Executive Summary
The Executive Summary is the section where you highlight your company’s goals and the overall objective of the marketing plan. You will also include budget requirements.
Business Overview
Here you cover information on your industry, including pricing, distribution, and competitors. You can review your company’s activities for the past year. You can also include a description of your customer segments and factors affecting your business, such as technology.
You may opt to include the SWOT Analysis in this segment, which includes Strengths, Weaknesses, Opportunities, and Threats.
Target Market
In this section you will describe your target market(s). Discuss their needs and what you have to offer ...
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