Appendix D
More Information on Press Releases
Blog on marketing and press releases
http://www.sparkplugging.com/marketing
The Importance of Keywords
http://www.sparkplugging.com/marketing/the-importance-of-keywords
Why You’ll Never Get on Oprah … and Why That’s Okay
http://www.sparkplugging.com/marketing/why-youll-never-get-on-oprah-and-why-that’s-okay/
Bloggers: The World’s Most Overlooked PR Pitch
http://www.sparkplugging.com/marketing/bloggers-pr-pitch
Tips for writing good releases and getting them in the news
http://www.stetson.edu/~rhansen/prguide.html
Useful newsletter on press release writing
http://www.press-release-writing.com/resources/writers.htm
Resources and books
http://www.24-7pressrelease.com/pr_resources.php
Articles on press ...
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