Appendix B

Press Release Example

Need a Marketing Makeover? Enter Eating Cereal with a Fork Contest

May 1, 2008—Orlando, FL—Marketing in a recession got you down? Egg Marketing & Public Relations is here to help. The company announces its “Eating Cereal with a Fork” Marketing Makeover contest, which launched this week.

Entrants are asked to submit creative videos of why they need marketing help. Business owners can sign up at http://www.eatingcerealwithafork.com/contest.

“We wanted to get creative and help people find a way to market their products, despite the economy,” said Susan Payton, owner of Egg Marketing & Public Relations. “Marketing doesn’t have to be expensive, and we have some great sponsors that will help the winners learn techniques ...

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