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Internet Marketing for Entrepreneurs by Susan Payton

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Chapter 6

Bringing It All Together

Overview

In this chapter, you will learn:

  • How to pull everything you’ve learned together
  • The importance of a marketing plan
  • Why you shouldn’t put all your eggs in one basket
  • How to identify your target market

I know, by now you’re really excited. You’re ready to dig in and start trying out all these amazing marketing tools and ditch everything else you’ve been doing that hasn’t been getting you the results you want.

I’ll leave you to it after a little discussion about marketing strategy.

You’ve heard that saying, “Don’t put all your eggs in one basket,” right? In marketing, I encourage business owners not to rely on a single marketing tool for all their results. So rather than picking out one chapter and ...

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