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Internet Marketing for Entrepreneurs by Susan Payton

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Chapter 4

Hot Off the (Virtual) Presses!

Overview

In this chapter, you will learn:

  • The basics of a press release
  • What press releases do for your business
  • Why the Internet and bloggers are key for press releases
  • How to write a release
  • What to do after your release is distributed

I got my start in marketing and public relations writing press releases—very boring press releases for a manufacturing company. Still, they worked, which is why I’m including them in this book as a great resource to promote your business online.

The ABCs of Press Releases

Press releases, while they may seem complicated, are really pretty easy to write. With just a little practice and this book to guide you, you will be able to write fantastic press releases today!

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