O'Reilly logo

Internet Marketing for Entrepreneurs by Susan Payton

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 3

Blogging for Business

Overview

In this chapter, you will learn:

  • What a blog is
  • Why you should blog
  • Why blogs are getting noticed
  • How to get started
  • How to choose what to write about
  • What blog platforms are available
  • How to write better posts
  • How to promote your blog
  • Different options for making money from your blog

I am constantly amazed at how many people don’t know what a blog is. A blog, short for web log, is essentially a collection of articles or essays on a topic. For you, as an entrepreneur, your blog should cover your industry. Pet care, health and wellness, the auto industry, marketing. Doesn’t matter. Whatever field you’re in, there is an audience for it.

For me, my business, Egg Marketing & Public Relations, and my blog, ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required