In this chapter, you will learn:
Consumers are keenly aware of advertising. They TiVo their television programs so they can skip the commercials. They close down pop-up ads online. They ignore billboards, and they rarely use the Yellow Pages. So how are you, a business owner, supposed to get their attention?
Now, let me quantify that statement by saying there is a lot of noise on the Internet. While back in 1996, your website had a huge percentage of ...