Marketing your business can be a tricky beast. As soon as you master the latest techniques, they change. Where billboards and television commercials used to generate sales, online videos, podcasts, and blogs have taken their places. How are you supposed to keep up with the latest marketing tools?
Take a deep breath. Let it out. This book will not only help you latch on to what’s hot in marketing right now (at least, at the time of writing this book), it will also teach you how to stay abreast of marketing trends as they change.
Understandably, you won’t want to use all the techniques covered in this book. Some will be a good fit for your business, while others may be better down the road. But this book is designed to give you working ...
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